Comments on: Beating Those Crafty Television Advertisers http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/ The personal website of John Conners, a Scotsman living in Yorkshire who loves photography and writes software for a living Fri, 18 May 2012 23:14:41 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: John Conners http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/comment-page-1/#comment-19073 John Conners Thu, 14 May 2009 18:17:52 +0000 http://www.johnsadventures.com/?p=1480#comment-19073 Yeah I've watched a few programmes on iPlayer that I've missed and it is decent quality. And thanks, will do! :) Yeah I’ve watched a few programmes on iPlayer that I’ve missed and it is decent quality.

And thanks, will do! :)

]]> By: Nick Seeber http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/comment-page-1/#comment-19065 Nick Seeber Thu, 14 May 2009 09:56:45 +0000 http://www.johnsadventures.com/?p=1480#comment-19065 Hi John - Good post. Though - we have Sky+ in our shared house, but I don't even tend to watch that much - these days I just hook up my laptop to a 32" LCD and use BBC iPlayer or Channel 4's 4oD on full-screen mode. No adverts, no need to worry about recording stuff. It's fab. Though the quality can be a bit iffy, and you're at the mercy of the broadband bandwidth... Been enjoying your posts, keep them up :-) Nick Hi John –

Good post. Though – we have Sky+ in our shared house, but I don’t even tend to watch that much – these days I just hook up my laptop to a 32″ LCD and use BBC iPlayer or Channel 4′s 4oD on full-screen mode.

No adverts, no need to worry about recording stuff. It’s fab. Though the quality can be a bit iffy, and you’re at the mercy of the broadband bandwidth…

Been enjoying your posts, keep them up :-)

Nick

]]> By: John Conners http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/comment-page-1/#comment-18847 John Conners Mon, 04 May 2009 12:06:41 +0000 http://www.johnsadventures.com/?p=1480#comment-18847 I can't believe the broadcasters trying to ban ad skipping - that's one of the main reasons for PVRs if you ask me! Unfortunately Sky+ costs money and has ads but I can live with it since they don't show ads on the movie channels and I can still skips the breaks completely. If that ever changes, so do my spending habits! I can’t believe the broadcasters trying to ban ad skipping – that’s one of the main reasons for PVRs if you ask me! Unfortunately Sky+ costs money and has ads but I can live with it since they don’t show ads on the movie channels and I can still skips the breaks completely. If that ever changes, so do my spending habits!

]]> By: John Conners http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/comment-page-1/#comment-18846 John Conners Mon, 04 May 2009 12:05:19 +0000 http://www.johnsadventures.com/?p=1480#comment-18846 Ha ha, no, that's different, Ford Capri's are coool! :) Ha ha, no, that’s different, Ford Capri’s are coool! :)

]]> By: John Topley http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/comment-page-1/#comment-18844 John Topley Mon, 04 May 2009 09:05:32 +0000 http://www.johnsadventures.com/?p=1480#comment-18844 That first paragraph was hilarious! Product placement has been with us for years. For example, I was watching The Professionals the other night and this weekend I've gone out and bought a Ford Capri without even knowing why. That first paragraph was hilarious!

Product placement has been with us for years. For example, I was watching The Professionals the other night and this weekend I’ve gone out and bought a Ford Capri without even knowing why.

]]> By: Neil http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/comment-page-1/#comment-18825 Neil Sun, 03 May 2009 23:28:55 +0000 http://www.johnsadventures.com/?p=1480#comment-18825 John You're a man after my own heart! I hate the ads on commercial TV with a passion. We use a <a href="http://www.beyonwiz.com.au/DP_S1_features.asp" rel="nofollow">Beyonwiz DP-S1</a> Hi-def personal video recorder (PVR) to record free to air TV, and skip all the ads, but I still think the best broadcaster in Australia is our ad-free ABC. We've had a major legal breakthrough here where a large national broadcaster took a small publisher of electronic program guides (EPG) to court over copyright issues. The main issue was that people use the EPG in PVRs such as the Beyonwiz to record free to air TV shows in high-def, then watch them later and skip ads. The commercial broadcasters sell their own PVR (the Tivo) which allows recording of shows, but doesn't allow skipping ads). In a case which went all the way to our highest court, the little guy, Ice TV, won: http://www.icetv.com.au/news/?p=614 I think this is great news. Like you, I don't want to "pay" for watching a TV show by wasting my time and attention looking at ads for things I don't need. You're absolutely right. This will be an evolutionary factor which will force commercial broadcasters to change their paradigm. I think they'll still be able to get away with short ad breaks in live sport broadcasts or in the news, since it's much more appealing watching those things live - so you can't skip ads. But in 5 years time, the "ad break" as we know it for other programs will be a thing of the past. I wonder what will replace it? Personally, I'd rather pay money than watch ads. I don't subscribe to pay TV here because they still show ads on it. John

You’re a man after my own heart! I hate the ads on commercial TV with a passion. We use a Beyonwiz DP-S1 Hi-def personal video recorder (PVR) to record free to air TV, and skip all the ads, but I still think the best broadcaster in Australia is our ad-free ABC.

We’ve had a major legal breakthrough here where a large national broadcaster took a small publisher of electronic program guides (EPG) to court over copyright issues. The main issue was that people use the EPG in PVRs such as the Beyonwiz to record free to air TV shows in high-def, then watch them later and skip ads. The commercial broadcasters sell their own PVR (the Tivo) which allows recording of shows, but doesn’t allow skipping ads).

In a case which went all the way to our highest court, the little guy, Ice TV, won: http://www.icetv.com.au/news/?p=614

I think this is great news. Like you, I don’t want to “pay” for watching a TV show by wasting my time and attention looking at ads for things I don’t need.

You’re absolutely right. This will be an evolutionary factor which will force commercial broadcasters to change their paradigm.

I think they’ll still be able to get away with short ad breaks in live sport broadcasts or in the news, since it’s much more appealing watching those things live – so you can’t skip ads.

But in 5 years time, the “ad break” as we know it for other programs will be a thing of the past. I wonder what will replace it?

Personally, I’d rather pay money than watch ads. I don’t subscribe to pay TV here because they still show ads on it.

]]> By: John Conners http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/comment-page-1/#comment-18824 John Conners Sun, 03 May 2009 23:06:35 +0000 http://www.johnsadventures.com/?p=1480#comment-18824 Heh heh, yeah, that's pretty much what they do with product placement in films so I'm sure it won't be long before the same happens on TV. Heh heh, yeah, that’s pretty much what they do with product placement in films so I’m sure it won’t be long before the same happens on TV.

]]> By: Melanie http://johnsadventures.com/archives/2009/05/beating-those-crafty-television-advertisers/comment-page-1/#comment-18822 Melanie Sun, 03 May 2009 22:23:18 +0000 http://www.johnsadventures.com/?p=1480#comment-18822 Hi John, great post. I think they are going to have to get sneakier and place the products into the shows themselves without compromising their entertainment value. Psychologically, this method of advertisment may even work better than the 30 second spots that interrupt our favourite programming. The trick is making it so it is not even noticeable. Hi John, great post. I think they are going to have to get sneakier and place the products into the shows themselves without compromising their entertainment value. Psychologically, this method of advertisment may even work better than the 30 second spots that interrupt our favourite programming. The trick is making it so it is not even noticeable.

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